IKIGAI : 4 Steps to Find Your Design Business Sweet Spot

“What’s the point of enduring emotional distress in growing a dream business? ”

Ikigai will save you from that situation.

This Japanese philosophy is the sweet spot that balances wealth and well-being when pursuing goals. Here’s how the framework can be applied to your design entrepreneurship.

Step 1: Find Out What You Love

The first step in implementing Ikigai is identifying what kind of service would motivate you to get out of bed every morning. By uncovering your true professional passion, you can strategically infuse it into the direction and execution of your own business. 

Step 2: Evaluate Things You’re Great At

Love alone isn’t enough for a successful business. The next important approach is analysing the strength, talent and expertise that differentiate you from competitors. This assessment will enable you to leverage your unique qualities to stand out in the market.

Step 3: See How Your Greatness Can Make Changes

To launch a promising design business, you must be able to address the recurring problems and needs of your target audience. Most importantly, pinpoint how your creative service can provide effective solutions and positively impact their issues.

Step 4: Ensure Solid Financial Returns 

Profit and purpose are intertwined when it comes to sustainable business. While passion fuels your company, profitability is crucial for its long-term survival. Ensure that your plan’s financial viability aligns with what you love, your unique selling points, and the pain points of the future client base.