South Korean Pavilion at Expo 2020

This spellbinding pavilion is a brilliant testament to South Korea’s artistic innovation authority.

The stadium-like landmark, Mobile MASS_ITY, was set on a 4,651 square-metre site and ranked in the top five among all participant countries at the World Expo four years ago.

Moon Hoon, a prominent Seoul-based architect, and Mooyuki Studio, teamed up to design with the intention to exhibit the concept of mobility from South Korea’s forward-thinking perspective and evolution.

From the pioneering smartphones to the globalisation of culinary flavours and the multi-billion-dollar entertainment industry, South Korea has reshaped the global economic landscape with the union of leading-edge technology and vibrant popular culture. This future-oriented coherence is ingeniously translated through the final architectural details of the pavilion.

Not only did the structure wow the crowd because of its massive size and dazzling design, but it also proved to be a successful identity showcase with 1,597 rotating colourful cubes that personify the perpetual movement and the dynamic mobility of the whole country.

The Mobile MASS_ITY, without question, serves as another national pride and masterwork on a global scale.

---

🙌🏽 Streamline Architectural Design Feedback with HTCH ("hatch") – 𝘺𝘰𝘶𝘳 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘷𝘦 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦 𝘧𝘰𝘳 𝘢𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯. 📐

✏️ Comment on anything, including 3D Models, PDFs, and Images, all in one place ✅

Learn more – https://www.htch.app/

---